While some critics (and players) have slammed the new logo design, I believe some are missing the point – design is just one ...

Backed by global stars like Maria Sharapova, Naomi Osaka, Aryna Sabalenka and Ons Jabeur, the WTA Foundation is harnessing sport and philanthropy to provide life-saving nutrition.

Elena Rybakina wasn't that really interested in commenting too much about the WTA's new logo, simply stating that she was ...

Frances Tiafoe couldn't suppress his pride for his girlfriend, Ayan Broomfield, who shone in a stunning silver Tom Ford gown at Elton John's Oscars party.

They say there's no such thing as bad publicity, which is perhaps just as well for an attempt to transform the image of women ...

The WTA launched a bold new direction and rebrand a few days ago, which has been endorsed by world No. 1 Aryna Sabalenka. She is also happy with the increased Saudi investment in tennis. There are a ...

Kristina Mladenovic isn't a big fan of the WTA's new logo as the six-time Grand Slam doubles champion questions who came up ...

Nine-time Grand Slam doubles champion Kristina Mladenovic, 31, took to social media to share her thoughts on the WTA ‘s ...

The WTA launches a comprehensive rebranding initiative featuring a new logo, vibrant color scheme, and the rallying cry "Rally the World." ...

A rallying cry that "this is not a tennis court" but a stage for athletes to perform, is among the chief new positioning.

"I've heard for a really long time that I was never going to make it, that I wasn't going to be able to break through or do ...

The new brand identity is being launched across all WTA platforms, with a new green logo. Starting on March 2, with the beginning of Indian Wells, the new brand will be expanded across TV ...