Puma is reporting that it has signed an official agreement with the most-watched football league in the world, which the company said in part of the company’s strategy to elevate the brand and ...

Liverpool faces a crunch few months on and off the field, with Virgil van Dijk, Mohamed Salah and Trent Alexander-Arnold all ...

Adidas will promote Liverpool to its ‘Elite’ tier of clubs, meaning ans will get a stream of unique kits and merchandise, ...

Liverpool Football Club have agreed a multi-year partnership that will see the sports brand becoming the club's official kit ...

LIVERPOOL, UK - Media OutReach Newswire - 13 March 2025 - Liverpool Football Club and adidas have agreed a new multi-year partnership that will see the sportswear giant once again ...

British media reports indicate that the deal between Adidas and LFC is a five-year agreement worth over £60 million ($77.4 ...

Liverpool’s Adidas Deal and What It Means for Trent Alexander-ArnoldTrent Alexander-Arnold’s future has been one of the great ...

Liverpool has just announced signing a multi-year kit deal with Adidas. They won’t be renewing their contract with Nike.

The Premier League club announced the multi-year reunion by calling Adidas "synonymous with success," noting previous ...

Liverpool’s latest deal is expected to be worth a similar amount to their nearest rivals who include Manchester City and ...

Liverpool have announced a new multi-year kit deal with Adidas. The sportswear giant will take over when Nike’s five-year contract expires this summer. Liverpool were previously with Adidas from 1985 ...

Liverpool’s agreement with Adidas will comfortably outperform Manchester United’s new Adidas deal, which is set at £90 ...