Puma is reporting that it has signed an official agreement with the most-watched football league in the world, which the company said in part of the company’s strategy to elevate the brand and ...

Southeast Asia, in collaboration with Heckler, has launched an inspiring four-part film series highlighting those that drive ...

Newcastle United ended a 70-year wait for a domestic trophy with a 2-1 win over Liverpool at Wembley Stadium on Sunday.

Adidas will promote Liverpool to its ‘Elite’ tier of clubs, meaning ans will get a stream of unique kits and merchandise, ...

Liverpool Football Club have agreed a multi-year partnership that will see the sports brand becoming the club's official kit ...

LIVERPOOL, UK - Media OutReach Newswire - 13 March 2025 - Liverpool Football Club and adidas have agreed a new multi-year partnership that will see the sportswear giant once again ...

British media reports indicate that the deal between Adidas and LFC is a five-year agreement worth over £60 million ($77.4 ...

Liverpool’s Adidas Deal and What It Means for Trent Alexander-ArnoldTrent Alexander-Arnold’s future has been one of the great ...

Liverpool has just announced signing a multi-year kit deal with Adidas. They won’t be renewing their contract with Nike.

The Premier League club announced the multi-year reunion by calling Adidas "synonymous with success," noting previous ...

Liverpool’s latest deal is expected to be worth a similar amount to their nearest rivals who include Manchester City and ...

Liverpool have announced a new multi-year kit deal with Adidas. The sportswear giant will take over when Nike’s five-year contract expires this summer. Liverpool were previously with Adidas from 1985 ...