Kim Kardashian gives Nike’s flagging business a swoosh
Jogging is not what made Kim Kardashian famous. No matter. The star of reality-TV promo vehicle Keeping up with the Kardashians has scored a major partnership for her Skims underwear and “athleisure” ...
Kanye West fights to save marriage amid Bianca Censori drama
Kanye West is reportedly determined to keep his marriage to Bianca Censori intact, despite growing speculation that their relationship is crumbling. According to the New York Post ...
20 brands catching Gen Z’s attention right now
Formerly known as the “dad shoe” brand, New Balance also made inroads with Gen Z by partnering with Jack Harlow for a pink shoe and adding sprinters Sydney McLaughlin-Levrone and Gabby Thomas to its ...
The Rise of SKIMS: From Shapewear to NikeSKIMS
Towards the end of 2024, SKIMS hit another significant milestone, opening up its first physical flagship store in New York ...
Nike and Skims’ Joint Label Announcement Earns $6.1 Million in Media Exposure, Kim Kardashian’s Post Boosts Collaboration by $1 Million
Tuesday’s announcement of the new brand created in partnership by sports giant Nike and lifestyle company Skims generated ...
Real reason why Kim Kardashian was recruited by Nike as joint brand is unveiled
Nike announced a new brand launch with mega-mogul Kim Kardashian's shapewear brand, indicating a direct effort by the sports ...
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Nike shares rise after announcement of Skims partnership
Since the announcement of NikeSkims, a new sportswear brand aimed at women, Nike (NYSE: NKE) has seen a significant increase ...