Vita Coco Claps Back at Poppi’s Super Bowl Vending Machine Stunt With a Low-Rent Pop-Up Event
Vita Coco has joined the Poppi pile on. In an obvious nod to the backlash following Poppi’s Super Bowl ad campaign, which ...
The backlash to Poppi's Super Bowl ad is part of a bigger problem facing brands
The backlash surrounding Poppi's Super Bowl campaign speaks to a new era of anti-extravagance in influencer marketing.
Marketing Dive3d
Poppi, Booking.com, Dunkin’ achieve biggest Super Bowl ad impact: YouGov report
Poppi has secured the highest advertising impact score (+25.0) among all Super Bowl 2025 advertisers, a new YouGov report finds. The prebiotic soda brand featured popular social media influencers in ...
Her Campus3d
What Brands Can Learn From Poppi’s Backfired Strategy
Amid the conversations and controversy from Super Bowl Sunday, Poppi finds itself in an uncomfortable situation.
The Cincinnati Enquirer3d
Poppi Super Bowl commercial 2025 advertises prebiotic soda
Poppi's 2025 Super Bowl commercial pokes fun at legacy sodas as a variety of consumers are unable to make up their minds as they decide on drinks. The prebiotic soda was featured on "Shark Tank ...
Direct Marketing News3d
Poppi faces backlash for influencer vending machines
Poppi, a brand known for its prebiotic soda, has caused an uproar with its latest marketing tactic. The company sent ...
Coca-Cola is Olipop and Poppi’s latest prebiotic soda competitor. But are ‘healthy’ sodas actually good for you?
People are increasingly turning to prebiotic sodas, marketed as healthy fizzy drinks with gut-boosting Leading the movement ...