AI is changing search forever. Geoptie’s four GEO tools help SEO experts stay visible, trusted, and competitive in the AI era ...

Everything is now opaque. Here's why marketers must shift from chasing visibility to shaping the signals models remember and ...

Google is phasing out ad sharing in favor of asset-based formats, requiring advertisers to create unique ads per ad group.

Learn what Google Ads affinity segments are, how they work, where to use them, and when they’re most effective for reaching ...

Google is upgrading Video Action Campaigns to Demand Gen, giving advertisers access to multi-format ads across YouTube, ...

Google Ads API v18 will stop working Aug. 20, and developers must upgrade to a newer version to avoid disruptions.

AI is becoming a go-to tool for PPC. But a test shows a 20% error rate across platforms. Advertisers need to vet their advice ...

SEOs ignored meta keywords for good reason, but llms.txt is different. Understanding how could shape your AI visibility ...

Dive into new patterns in query length, CTR, and conversion performance emerging in the wake of Google's AI Mode rollout.

Google Search Console added a new filter to the performance reports named “Discussion forums.” You can access it within the ...

Google's AI is filling gaps in People Also Ask results, raising both visibility concerns and content creation opportunities ...

For some, traffic is vanity. For publishers, it’s revenue. Learn when it matters – and how to track what really does in a ...