In this week’s Week in Review: TV flexes its profit-generating power, The Trade Desk makes global staff cuts, and Disney ...

Behavioural remedies are only worth what the enforcement behind them is worth. The DOJ’s argument was that Google cannot be ...

Just over a year after the £16.5 billion merger of British telco groups Vodafone UK and Three UK, VodafoneThree has announced ...

CTV’s brand-building credentials are well established, but James Wilby, Head of AV Trading at Dentsu, argues that purely ...

By launching its own FAST service, Sony may be looking to keep users locked into its own platform for a greater proportion of ...

In this week’s Week in Charts, how ESOV moves market share, Amazon’s alleged $20 billion in takings from manipulating ad ...

In this week’s Week in Review: WPP reports its Q1 results, TV ad investment grew in 2024, and Meta and Apple face DMA fines. UK agency group WPP this morning was the last of the big four agency groups ...

Last month Lumen and TVision, two leaders in the attention measurement space, announced a new partnership which combines their two datasets, enabling advertisers to plan and track their campaigns ...

We’re delighted today to be launching the Video Advertising Guide 2024. You can download your free copy here. As with our annual CTV Advertising Guide, which many ...

While it wasn’t unexpected, The Trade Desk’s announcement yesterday that it is launching its own CTV operating system called ‘Ventura’ certainly raised some eyebrows. For a start, while there are ...

Three months ago, Meta CEO Mark Zuckerberg sent shockwaves through the advertising industry with the suggestion that the tech giant’s use of AI will automate the entire campaign process, potentially ...

As consumer adoption of streaming continues to grow, so does the size of the ad opportunity on CTV operating system home screens. Ed Wale, VP International at LG Ad Solutions, says in the UK alone, LG ...