The work by ad agency Leo Burnett encompasses a series of bold out-of-home activations across Europe.

We hear from IBM, Capgemini, Workday and EY about how B2B marketing is being reimagined as it looks to forge deeper ...

Max Gethin, brand and marketing lead at Wonder, explores how to build better client relationships without resorting to boozy ...

By mimicking the damage that cold, wet and windy conditions can wreak on a poster, the cultured yogurt shot brand highlights ...

While Britain lags behind and Europe wrestles with regulation and high energy costs, the US surges ahead, powered by Big Tech and AI. With the gap between the two widening, Europe faces a stark choice ...

Super Bowl 59 is almost here, and with ad slots going for upwards of $7m, brands are pulling out all the stops to deliver ...

Technological innovation, shifting consumer behavior, and regulatory challenges will shape the marketing industry even more ...

By making it easy for millions of small advertisers to buy CTV ads, these platforms will gain a larger pool of brands to ...

To mark the Year of the Snake, Gucci delivers a heartwarming tale of connection. In a stylish short film, Ni Ni and Xiao Zhan ...

On the advertiser’s side, AudioMatic DSP takes the guesswork out of campaigns, offering a one-stop solution for planning, ...

Events marketing shows strong predicted growth, kicking the trend of modest budget increases. Louise Watson of Propeller ...

I started to wonder whether it’s still a thing? Leaning into cliche, I pictured a healthier, more mindful Gen Z audience who ...