The original Wired logo, a mix of serif and sans-serif fonts, was designed to represent the clunky, pixelated feel of early digital communication and the tension between print and screen media. Over ...

Google has rolled out a refreshed, brighter four-colour gradient 'G' logo, marking its first major update in a decade. This new company-wide icon signifies Google's evolution in the AI era, ...

Google has rolled out a refresh version of its iconic ‘G’ logo across the company, making its first major update in a decade. The G logo now features a brighter, four-colour gradient design. It was ...

Sneakers have morphed from the barefoot minimalism of a decade ago to towering platforms engineered today to give runners both speed and comfort. But shoe companies aren’t done yet.

As organizations and companies change throughout history, the need or urge to change up logos and advertising info seems to be inherent. Japanese automaker Honda is no stranger to these changes, ...

HOUSTON — In June, our partners at the Houston Business Journal reported on how Houston Community College rebranded as Houston City College. On Friday, we got a look at a new logo. The school said the ...

For marketers, a lot is being said about the Cracker Barrel rebranding fiasco. The restaurant chain is the latest brand to be criticized by its customer base over changes to its logo and offering ...

President Donald Trump on Thursday trolled Cracker Barrel over the controversial logo rebranding effort that it later reversed on social media. Trump posted a video on X of him and the "old timer" who ...

Cracker Barrel suffered a hit to sales after it unveiled its “woke” new logo – which faced heated backlash from customers online and even President Trump. Starting Aug. 19, the day after the logo was ...

The Lacoste crocodile logo was made in honor of founder René Lacoste’s nickname as a tennis player, and the French apparel brand’s codes prohibits it from being messed with. For the U.S. Open, though, ...

When Cracker Barrel unveiled its new logo last week as part of an ongoing brand refresh, it wouldn't have expected the marketing move to spark a public furor and cause the restaurant chain's value to ...