Publicis gets its hands on Coke's N. American media account, which was with WPP
Cola's (NYSE:KO) North American media account to French rival Publicis (OTCQX:PUBGY) following a competitive tender, according to media reports from Friday. Coke reportedly spends close to $800M every year in overall billings,
As Coca-Cola’s $700m account goes to Publicis, WPP’s media model is put to the test
WPP has failed to fend off Publicis to retain the North America media brief as the pitch comes to a conclusion.
Publicis scoops Coca-Cola media in North America
Publicis Groupe has won The Coca-Cola Company's US and Canada media account from incumbent WPP following a closed review. According to Comvergence, Coca-Cola’s US media spend was $785 million (£607m) in 2024, up from $610 million (£471m) in 2023.
WPP loses, Publicis wins Coca-Cola media work in North America, FT reports
WPP (WPP) has lost one of its biggest North American clients for media buying and planning, Coca-Cola (KO), handing a win to French rival
Coca-Cola’s $700m account review is a timely test of WPP’s media model
WPP is hoping to fend off Publicis to retain the brief as the pitch nears a conclusion. Win or lose, the spotlight will be on GroupM.
WPP loses Coca-Cola media work in North America
Publicis — which last year overtook WPP as the largest agency in the world based on revenues — has won Coke’s media business in the US and Canada following a competitive tender, according to three people familiar with the deal.
Coca-Cola Consolidated: An Under-The-Radar Bottler With Great Pricing Power
Learn why Coca-Cola Consolidated, Inc.'s strong pricing power and diverse brand portfolio signal a 24% upside potential to ...
BeverageDaily3d
How Coca-Cola creates billion dollar brands
The Coca-Cola Company now boasts 30 billion-dollar brands: from classics such as Coca-Cola and Sprite to newer winners like ...
The REAL reason Coke tastes best from a glass bottle revealed – and the secret that makes McDonald’s drinks even better
A SCIENTIST has finally revealed why Coke tastes so good from a glass bottle compared to plastic and cans. But Coke from a McDonald’s is even better despite coming from paper cups because of ...
Elusive Coke-Bottling Billionaire Thrust Into FTSE Limelight
Over the 33 years that she’s watched her Spanish family-founded business grow into the world’s biggest bottler for The ...
Zacks.com on MSN3d
Coca-Cola Stock Trades Above 50 & 200-Day SMAs: Entry Point or Wait?
KO's strong market position and strategies fuel long-term growth, but inflation, macro risks and valuation concerns pose ...
Vending Times2d
Coca-Cola updates packaging with 'Recycle Me Again' message
Coca-Cola has implemented a packaging change to its 20-ounce bottles across its trademark products, including Coca-Cola, Diet ...
AdExchanger22h
Sonos Says ‘Sooooo … No’; Competing For Coca-Cola’s Crown
Sonos abruptly canceled its plans for a video streaming device. The Trade Desk's Ventura operating system was counting on ...