The Darth Vader beetle. The insect's scientific name is Agathidium vaderi. Wheeler named it in honor of the Star Wars villain, because it has a similar broad, shiny head and slitted eyes.

Bugs and the Beetle The Darth Vader ad is cute; it's memorable. No doubt, some people will remember it's an ad for Volkswagen, and you don't need to capture a big percentage of the Super Bowl ...

In his mind, VW will drop the Darth Vader's helmet look of the current New Beetle sometime between now and mid-century, going instead for the tipped-over-cylinder look.

On YouTube, where viewers vote with their clicks, the Beetle ad also drew a crowd, about 1.1 million by Saturday, but not nearly the throngs viewing the Darth Vader ad. The ad agency Deutsch Inc ...

Two automakers emerged from last year's Super Bowl as big winners with their million-dollar commercials. The first was Chrysler debuting its "Imported from Detroit" tagline to the melodic ...

This article was originally on a blog post platform and may be missing photos, graphics or links. See About archive blog posts. How in the world does an ad agency, even one packed with creative ...

I n 2011, on the Wednesday before the Super Bowl, a new Volkswagen commercial popped up on YouTube. “The Force” featured a kid ambling about his house dressed as Star Wars’ Darth Vader while ...

What do Beyonce, Hitler, David Attenborough, Darth Vader and GoldenPalace.com all have in common? They all have species named after them. In the case of Beyonce it is an Australian horse fly whose ...

In the final few seconds of the commercial, Volkswagen once again draws upon the "Star Wars" franchise to show intergalactic characters, including Darth Vader, watching the ad in a bar.

Another Super Bowl is waiting in the wings with all its advertising so it’s a good time to recall one of the commercial winners of last season’s pro football finale: VW’s pint-sized Darth Vader.