Harley-Davidson’s CEO Jochen Zeitz was Germany’s fresh-faced corporate wunderkind when he took over Puma in the 1990s. Lately, he's faced questions and concern from bikers and woke-exhausted consumers ...

The motorcycle company is no longer consulting the Human Rights Campaign's metric for treatment of LGBTQ+ employees. Harley-Davidson also affirmed its rejection of hiring quotas, supplier diversity ...

Harley-Davidson said Monday that it’s ending diversity and other progressive initiatives at the company. Harley-Davidson is the latest major American brand to backtrack from DEI policies it had ...

Harley-Davidson released a statement Monday renouncing DEI and other controversial company initiatives in the wake of social media outrage and withering pressure from longtime loyal bikers. “It is ...

Megan Cerullo is a New York-based reporter for CBS MoneyWatch covering small business, workplace, health care, consumer spending and personal finance topics. She regularly appears on CBS News 24/7 to ...

Harley-Davidson on Monday responded to the bad publicity it’s received over diversity, equity and inclusion initiatives that had become the target of conservative activists. In a posting on the social ...

Tractor Supply Co. John Deere. Now Harley-Davidson. Harley-Davidson said Monday that it’s ending diversity and other progressive initiatives at the company. Harley-Davidson is the latest major ...

Is Harley-Davidson. that most roaringly, iconically masculine of American companies, woke? Conservatives are calling for a Harley-Davidson boycott over the company's DEI efforts after an online ...

Harley-Davidson is facing biker backlash over fears that the American motorcycle manufacturer born with the renegade image is now identifying as woke. "@harleydavidson has been one of the most beloved ...

In August 2024, a rumor spread online that Harley-Davidson sales plummeted 40% after the motorcycle company announced diversity, equity and inclusion initiatives. For example, the Facebook account ...

Harley-Davidson became the latest major brand to face backlash over its diversity, equity, and inclusion (DEI) initiatives — with a conservative online influencer calling for a boycott of the iconic ...