Nearly 138 million Americans tuned in to Super Bowl LX, making it the most-watched moment in U.S. television history and the biggest night for advertisers competing for attention and impact. Some ads ...

The celebrities were everywhere. So was AI. From Hellmann’s mayonnaise to Kendall Jenner, the best and worst of the 2026 Super Bowl TV ads.

Instacart's 2026 Super Bowl ad, directed by Spike Jonze, is a mini movie starring Benson Boone and Ben Stiller, delivering a good ol' jingle and portraying a heated rivalry with fake Eastern European ...

Instacart's Super Bowl ad was directed by award-winning filmmaker Spike Jonze and features Ben Stiller and Benson Boone as ...

Star-studded Super Bowl 2026 commercials featured celebrities such as Sabrina Carpenter, Emma Stone and George Clooney. But ...

The Super Bowl 2026 ads 2026 saw a heavy use of celebrities, over the top humor, a sense of community and a lot of AI. The best ones are a hallmark of good advertising.

The Super Bowl is not just a football game. It’s also an endurance test for viewers, who have to sit through a parade of ads ...

“Most emotional ad so far: @LAYS with the father-daughter potato farmers. Kudos to Lays for thanking farmers,” wrote another. “Tearing up over a #SuperBowl potato chip commercial was not on my bingo ...

“Most emotional ad so far: @LAYS with the father-daughter potato farmers. Kudos to Lays for thanking farmers,” wrote another. “Tearing up over a #SuperBowl potato chip commercial was not on my bingo ...

Fans are saying Sabrina Carpenter won the Super Bowl advertisements competition this year as she paired up with Pringles to ...

Super Bowl 2026 may have been full of some tense moments, but brands such as Uber Eats, Dunkin' Donuts, Pringles and more ...

Grownup celebrities from George Clooney and Spike Lee to Sofia Vergara and Ben Affleck bring their Big Games to TV’s highest-profile night of advertising ...