Did you know that shoppers who use fitting rooms are seven times more likely to make a purchase compared to shoppers who simply browse inventory on the sales floor? That statistic is powerful and at ...

Roger Cheng (he/him/his) was the executive editor in charge of CNET News, managing everything from daily breaking news to in-depth investigative packages. Prior to this, he was on the ...

Shopping can be an emotional experience, and retailers hope that the emotions consumers feel are positive ones, like excitement at finding a bargain or satisfaction at filling a need. But apparel ...

Brandy Melville, the controversial one-size-fits-all teen fashion brand, is closing its in-store fitting rooms nationwide, but has offered few details about why. Brandy Melville, founded in the 1980s, ...

J.C. Penney‘s new Texas concept store brings its experiential focus into the fitting rooms, too. Marking a “comprehensive foundational and transformational” update to how JCP approaches the store ...