But for commercial TV channels, adverts have been their main income source for the past 70 years. The first advert on UK television was for Gibbs SR toothpaste, broadcast on September 22, 1955.

The Dairy Alliance continues to add to its NIL roster. South Carolina wide receiver Nyck Harbor and Clemson wide receiver TJ ...

At a time when CTV/streaming services have overtaken conventional linear TV -- both broadcast and cable -- in terms of share of total viewing, a new analysis of publicly reported data for the second ...

Madison Avenue continues to pull millions of dollars out of what was once its star vehicle — primetime TV — in favor of reaching smaller crowds of consumers watching their favorite shows at times of ...

Pharmaceutical advertising has been a growth sector in advertising for years in the U.S., with a significant portion on television, as any viewer of the medium today knows well, and as eMarketer well ...

Most general streaming viewers don’t know the name Candle Media. Nor the name of its children’s media production subsidiary, Moonbug Entertainment. But parents of small children likely know programs ...

Donna Speciale, a veteran TV ad sales exec who had a long stint at Turner before moving to Univision, is stepping down as President of U.S. Advertising Sales and Marketing at TelevisaUnivision. The ...

CLEVELAND, Ohio — On a hot June day last summer, a cleveland.com team staked out a second-floor conference room at the Marriott at Key Tower to report on the filming of the new “Superman” movie across ...

A TV ad produced by the Department of Homeland Security (DHS) featuring Secretary Kristi Noem is facing growing backlash after Mexico's president called for its removal. The video is part of a ...

LG TVs will soon leverage an artificial intelligence model built for showing advertisements that more closely align with viewers' personal beliefs and emotions. Ars Technica This story originally ...

That car dealership in your neighborhood? It’s probably got a branding problem. Most local car dealerships do. This isn’t a new phenomenon, and the worn stereotype of unscrupulous car salesmen ...