Building America's Future, an Elon Musk-backed dark money group, has already purchased more than $670,000 of air time backing ...

USA Today created Ad Meter in 1989 to gauge consumers’ opinions about television’s most expensive commercials, and the ...

The Super Bowl commercials have started coming out. Here's a selection of this year's weirdest, funniest and most touching.

Budweiser broke out the Clydesdales to win USA TODAY Ad Meter 2025, the ninth time the brand has claimed the prize as the Super Bowl's best commercial. The beer brand brought back the beloved horses ...

The NFL's grand finale arrives back on the doorstep of New Orleans and the Superdome. With that, a lineup of mini ...

Speaking at a Pints & Politics event in Jefferson County on Tuesday, Schimel all but begged specific conservative groups to start airing ads.

If football isn't your thing, the Super Bowl still offers a flurry of awesome commercials to enjoy. Here's how to watch them.

Texas Christian University unveils its top 5 and bottom 5 for the 2025 USA TODAY Ad Meter Marketing Spotlight. See which Super Bowl ads made the list.

Super Bowl fans have rated an ad featuring a Gen Z takeover as the worst worst spot for 2025, according to the USA Today's Ad ...

In a Super Bowl commercial lineup that leaned into artificial intelligence, nonspecific meditations on divisiveness and the usual smattering of celebrities, Budweiser rose above the chaff with a ...

Super Bowl LIX isn't just about the game between the Kansas City Chiefs and the Philadelphia Eagles — it's also about the ...

The 37th USA TODAY Ad Meter ratings have come to an end, with panelists weighing in on 57 commercials during the breaks in the Super Bowl action. When the polls closed in the early morning hours ...