Belichick hired Michael Lombardi, a former NFL general manager, as the GM for the UNC football program, a role that has become essential in the name, image and likeness (NIL) era of college sports. Lombardi recently addressed his role and the NFL-like program the Tar Heels plan to build under Belichick, the six-time Super Bowl champion.

A former NFL general manager, Lombardi will serve as North Carolina's GM and help Belichick build the Tar Heels' roster.

Bill Belichick’s youngest son, Brian, is expected to join the UNC defensive staff as the safeties coach this upcoming college football season, according to Matt Zenitz of CBS Sports and 247Sports. Brian is set to join his older brother, Steve, who joins UNC’s staff as the defensive coordinator.