Reach alone says little about a creator’s ability to drive sales, especially as algorithms put content in front of more ...

Getting more leads and getting better leads require different signals, tactics, and metrics. The business objective should determine which comes first.

Integration, oversight, data preparation, and displaced work can turn an impressive AI productivity gain into a much smaller ...

Platforms claim too much credit and backends often give too little. Holdout tests can show how much revenue advertising truly ...

Research across 953 martech stacks reveals when more functionality helps, when execution matters more, and when less can be ...

AI agents pass data back and forth to run your campaigns. Here is how to prevent proprietary leaks and privacy failures ...

About Benjamin Wenner. Benjamin Wenner is a growth hacker primarily working on search marketing platforms like Google Ads and ...

Marketers are giving AI more authority even as bad CRM data undermines revenue measurement, reporting, and the decisions AI ...

Get traffic data and keyword intel on competitors instantly. The reality of managing performance right now is that the familiar levers are disappearing. Marketers used to choose precise audiences, ...

Get traffic data and keyword intel on competitors instantly. Salesforce is making one of the biggest pieces of enterprise software optional: its own interface. The company’s expanded partnership with ...