Getting more leads and getting better leads require different signals, tactics, and metrics. The business objective should determine which comes first.

Reach alone says little about a creator’s ability to drive sales, especially as algorithms put content in front of more ...

Integration, oversight, data preparation, and displaced work can turn an impressive AI productivity gain into a much smaller ...

Platforms claim too much credit and backends often give too little. Holdout tests can show how much revenue advertising truly ...

Research across 953 martech stacks reveals when more functionality helps, when execution matters more, and when less can be ...

AI agents pass data back and forth to run your campaigns. Here is how to prevent proprietary leaks and privacy failures ...

About Benjamin Wenner. Benjamin Wenner is a growth hacker primarily working on search marketing platforms like Google Ads and ...

Marketers are giving AI more authority even as bad CRM data undermines revenue measurement, reporting, and the decisions AI ...

Don’t let the campaign report end the conversation. Asking why and testing your hypothesis turns results into better ...

Autonomous marketing agents promise massive labor savings, but ballooning API fees and middleware costs can easily break your ...

Teams built around autonomy, experimentation, and cross-functional work can turn AI’s speed into faster campaigns without ...

AI makes producing content fast, but earning true attention is harder than ever. On Sept. 2, we'll discuss how to cut through ...