In this week’s Week in Review: TV flexes its profit-generating power, The Trade Desk makes global staff cuts, and Disney ...
Behavioural remedies are only worth what the enforcement behind them is worth. The DOJ’s argument was that Google cannot be ...
Just over a year after the £16.5 billion merger of British telco groups Vodafone UK and Three UK, VodafoneThree has announced ...
CTV’s brand-building credentials are well established, but James Wilby, Head of AV Trading at Dentsu, argues that purely ...
By launching its own FAST service, Sony may be looking to keep users locked into its own platform for a greater proportion of ...
In this week’s Week in Charts, how ESOV moves market share, Amazon’s alleged $20 billion in takings from manipulating ad ...
When Apple introduced its App Tracking Transparency (ATT) framework over five years ago, forcing apps distributed on Apple technology to ask for explicit permission to use the Identifier for ...
France’s Alliance de la Presse D’Information Générale (APIG), a trade group representing French newspaper and magazine publishers, has filed a complaint with the national competition authority seeking ...
In this week’s Week in Review: Nielsen buys up verification specialist DoubleVerify, Disney agrees an IP-centred deal with TikTok, and ad tech companies report their Q2 results. US-based measurement ...
This time two years ago, only two major streaming services (Netflix and Disney+) were profitable businesses, according to MoffettNathanson. Since then the tide has been turning, as ad-supported tiers ...
In this week’s Week in Review: YouTube goes on the defensive against Netflix’s creators deals, Goalhanger eyes up film and TV expansion, and India removes its 12 minute TV ad cap. YouTube is offering ...
Despite Instagram and TikTok’s association with younger users, the 18-24 demographic makes up the second-smallest audience on both platforms, according to EMARKETER analysis of Comscore data. The ...