In this week’s Week in Review: TV flexes its profit-generating power, The Trade Desk makes global staff cuts, and Disney ...
Behavioural remedies are only worth what the enforcement behind them is worth. The DOJ’s argument was that Google cannot be ...
Just over a year after the £16.5 billion merger of British telco groups Vodafone UK and Three UK, VodafoneThree has announced ...
“We Underestimate CTV’s Ability to Drive Short-Term Sales” – Buy-Side View with Dentsu’s James Wilby
CTV’s brand-building credentials are well established, but James Wilby, Head of AV Trading at Dentsu, argues that purely ...
In this week’s Week in Charts, how ESOV moves market share, Amazon’s alleged $20 billion in takings from manipulating ad ...
By launching its own FAST service, Sony may be looking to keep users locked into its own platform for a greater proportion of ...
On Monday, Sky and ITV announced a £1.6 billion deal for the Comcast-owned company to acquire ITV’s Media & Entertainment division, and the transaction is already drawing speculation from a ...
Eight months after Sky and ITV first announced they were in talks over a potential merger, the UK broadcasters this morning announced that they have agreed terms for the deal. The transaction will see ...
B2B marketing has become very focused on the more measurable lower-funnel portion of customer journeys says Andrea Sexton, CEO of Ledger Bennett. As a result, some advertisers are wary of investing in ...
In this week’s Week in Review: Sky reportedly agrees terms with ITV, Omnicom announces a slate of new streaming partnerships at Cannes, and Walmart buys French ad tech business Vibe.co. News of ...
The UK government will begin preparing for a managed withdrawal of the country’s digital terrestrial television (DTT) broadcast infrastructure, planning to either wind DTT services down by the end of ...
First announced in December 2025, Pinterest’s acquisition of tvScientific, a CTV performance advertising platform, marked a surprising development in the rise of performance TV, while signalling the ...
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