Effective media planning is no longer just about maximizing reach or minimizing cost. Recent research emphasizes the ...

The Effie Ireland Awards 2025 will be officially launched on Wednesday February 26 at an industry event in the RDS in Dublin.

The Irish advertising market is forecast to grow by 7.3% to €1.7bn in 2025, according to the annual Outlook report published by Core. This compares with a 7.7% growth in 2024 which saw advertisers ...

AI can help us spot patterns in large datasets and organise information, fast. AI allows us to target more effectively. Hell, ...

Ringers Creative has rolled out a new brand platform for the Diageo-owned beer Smithwicks. Called “Originals Find Originals”, ...

McDonalds and Cadbury completed the top three brands for the year.

TBWA\Ireland has created a powerful new campaign for HSE aimed at tackling HIV stigma in Ireland. Called “You, Me & HIV’ it ...

According to The CMO Survey by Deloitte, Duke University, and the American Marketing Association, short-term performance ...

IAPI has launched the 2025 Irish Young Lions competition with over 200 industry professionals attending this week’s launch in ...

The eligibility window for 2025 allows work that was implemented in Ireland between January 1 and December 31 2024 and entry ...

Aaron Poole, marketing director, PML Group with this week’s Out \\ Look on Out of Home. FULFIL Nutrition Hits the Spot with ...

JCDecaux has announced that its charity partners for 2025 and 2026 ALONE, Breakthrough Cancer Research, Fairtrade, Fighting ...