Account manager and project manager roles both differ and overlap—and collaboration, even integration, between both roles can ...

Marketing Strategy - In our fast-paced, always-on, agile, want-it-yesterday, mile-a-minute world... there is a critical need to slow down. Why? Because doing so allows you to achieve real ...

Discover strategies to manage subscription price increases effectively, balancing customer retention and revenue growth in today's economic climate.

Understanding consumer behavior is key to increasing ROI. Learn the importance of customer segmentation and how to analyze customer migration patterns.

Some 9 in 10 B2B marketing organizations, regardless of company size or industry, say they've used content as a form of marketing in 2011 (that's the same proportion as in 2010), according to a study ...

Customer Behavior - Most US consumers say they typically travel 20 minutes or less to make everyday purchases, according to recent research from Access Development.

This infographic looks at six predictions for 2024, including the continued rise of social shopping, chatbots and messaging apps, the use of AI, and more.

Spanish is the No. 2 language in the US, offering a huge opportunity for marketers. See these stats about Hispanic market share and Spanish use on the Web.

Email Marketing - Two-thirds (67%) of all US email opens occurred on a mobile device in 1Q15, according to a recent report from Movable Ink.

Discover how integrating brand building and demand generation can drive pipeline growth and improve marketing effectiveness.

US consumers rate Wegmans, Publix, and Amazon.com as the most socially responsible companies. See which companies are rated the least responsible and how Millennials' ratings differ.

Which creative approaches drive brand impact on TikTok? To find out, TikTok and IPSOS teamed up to conduct a meta-analysis of 296 brand lift studies across multiple verticals. An infographic (below) ...