Are these the best Super Bowl ads of all time?
With the big game fast approaching on Sunday, February 9, we asked some of the world’s top chief creative officers from VML, FCB Global, Innocean and more which spot from years past is still a winning ...
Photographer Maria Lax on the influence of folklore, the Moomins and David Lynch
In this week's My Creative Career the Finnish photographer who has worked on campaigns for the likes of Chanel and Apple, speaks about how her background has given her a unique perspective, and why ...
Ad of the Day: Billie encourages people to scrub away the ick of a bad date
Other scenarios include overthinking messages from your boss in the series of spots that were made in-house and produced by Iconoclast.
AB InBev’s Marcel Marcondes wins Global Marketer of the Year
The brewing giant’s CMO topped the combined public and expert jury vote to take the annual award for great marketing ...
Don’t sit on the Super Bowl ad sidelines – get your game play here
It’s Super Bowl Sunday – and the most anticipated advertising event of the year – on February 9. Which ads will capture the ...
Opinion
Over-50 in adland? Sorry, experience won’t shield you from the chop
David Bain wrote last year in The Drum that the ad industry is no longer willing to pay for the experience of over-50s. Now, back on the market, he’s getting a feel for adland’s age ick first-hand and ...
How to evolve legacy brands without a Jaguar-style backlash
At The Drum’s Predictions event, CMOs at The AA, Currys, Unilever and Lipton Teas shared the challenges of marketing a heritage brand.
Are marketers at risk of becoming data-driven dummies?
Numbers and algorithms increasingly drive marketing. But, says Jessica Risberg of Plan.Net Nordics (part of Serviceplan Group ...
From skate parks to social services, Cash App’s film series spotlights community impact
A documentary-style campaign by Even/Odd profiles grassroots organizations and their reliance on digital financial tools to ...
A superstar Super Bowl sets Stella Artois up for a ‘bigger and bolder’ year in marketing
Stella Artois has made a return to the Super Bowl with a campaign starring new global ambassador David Beckham alongside Matt ...
What we can learn about marketing from Beyoncé’s Grammys acceptance speech
Fandom is powerful stuff. Hot on the heels of Queen Bey questioning the wisdom of genre at the Grammys, Nicola Murray of M&C ...
Explore Worldwide's Jae Hopkins on pushing the boundaries in travel marketing
The marketing director tells Tim Healey how she is building on, that rather than reinventing, a strategy that has propelled ...