Henri Nestlé uses his coat of arms as inspiration for the company's new logo. He adds three baby birds into the nest, which are being fed by their mother. This new image links his family name to his infant cereal products and helps protect his brand from imitators.

Apr 25, 2024 · Nestle has repeatedly refined its logo to make it simpler, clearer, and more suitable for the digital world. The company focused on removing unnecessary details, smoothing lines, and rounding off sharp edges to improve the logo’s look and functionality.

Since 1868, Nestle has used the founder’s family coat of arms – a highly detailed nest where a mother bird feeds its three chicks. The entire image was drawn in a pencil style and keeps it until, with significant modifications.

The latest Nestlé logo helps reinforce the food producer’s identity and ensures immediate recognition. The new Nestlé logo is a vital branding tool that contributes significantly to the promotion of the food brand.

The new, softer logo design makes it easier to read on modern digital devices such as smartphones.

Nov 3, 2023 · The latest redesign — changing the color palette from rich dark to warm brown — is meant to create a friendlier Nestle logo that looks more approachable and caring. • What are the elements of the Nestle logo?

The Nestlé lettering and logo are now combined to create an umbrella brand icon. This becomes the unifying distinguishing mark for different Nestlé brands across the world.

Sep 9, 2023 · The Nestlé logo design embarked on a new era in 1868, refining the image that would come to define the brand for the next seventy years. This evolution retained the core symbol of the nest but expanded it into a more detailed and lifelike depiction.

Today, the familiar bird’s nest logo continues to be used on Nestlé products worldwide, in a modified form. Take a look at how it has evolved over the years.

Let’s take a look at some of the Nestlé logos which came before the official icon we know now. The official first version of the Nestlé logo was introduced in 1866, based on the name of the founder of the Swiss Henri Nestlé Company.