In 2018, the color of the Nestlé logo was changed from gray to oak brown. This better reflected the color of the tree branch and gave the logo more warmth. Find out how the Nestlé logo evolved over the years from a coat of arms to the logo we all know today.

Jan 3, 2025 · By incorporating a clean wordmark and the iconic nest and bird emblem, the design has stood the test of time and become one of the most recognisable brand identities worldwide. The Nestlé logo has remained unchanged since 1868, when Henri Nestlé founded the company.

Apr 25, 2024 · Since its founding in 1866, the Swiss company Nestlé has rooted its visual identity in the family name of its founder, Henri Nestlé, which means “nest” in German. The original logo included the Nestlé family crest—a shield with an extended upper edge that added a …

Sep 9, 2023 · The Nestlé logo design is more than just a successful brand emblem; it's a textbook example of design done right. Its lessons on connection with heritage, the power of simplification, strategic color use, gradual evolution, and the harmony between modernity and …

Nov 3, 2023 · The latest redesign — changing the color palette from rich dark to warm brown — is meant to create a friendlier Nestle logo that looks more approachable and caring. • What are the elements of the Nestle logo? Nestle’s official brand logo is a combination mark, consisting of both a symbol and a wordmark.

Since 1868, Nestle has used the founder’s family coat of arms – a highly detailed nest where a mother bird feeds its three chicks. The entire image was drawn in a pencil style and keeps it until, with significant modifications.

Since it was trademarked in 1868, the Nestlé logo has gone through many changes. However, the iconic nest still sits on Nestlé brands worldwide. See how our logo has evolved over the years.

We have enhanced our visual identity, building on our iconic brand properties, while bringing vibrancy, warmth and consistency to our visual expression. Findeverything you need to start, right here. To make knowledge and tools for building our brand easily accessible, we created brandportal.nestle.com.

The new, softer logo design makes it easier to read on modern digital devices such as smartphones.

Discover the evolution of Nestle's logo design and its influence on brand identity. Uncover the history behind the iconic logo.