The story of our iconic logo. Henri Nestlé’s original Nestlé trademark was based on his family's coat of arms, which featured a single bird on a nest. In time, Nestlé added three young birds being fed by a mother, to help create a link between his name and the products he’d created.

Explore brands from Nestle in the United States, from DiGiorno Pizza to Nespresso Coffee, Stouffer's meals to Purina Beyond petfood, and Gerber baby foods to San Pellegrino water.

Since it was trademarked in 1868, the Nestlé logo has gone through many changes. However, the iconic nest still sits on Nestlé brands worldwide. See how our logo has evolved over the years. Henri Nestlé’s first trademark is based on his family's coat of arms.

We have enhanced our visual identity, building on our iconic brand properties, while bringing vibrancy, warmth and consistency to our visual expression. Findeverything you need to start, right here. To make knowledge and tools for building our brand easily accessible, we created brandportal.nestle.com.

The official logotype, as described on their website, is used in an oak brown plus white chromatic scheme. However, their logotype comes in several variations, including black and white or gray and white.

Henri Nestlé was one of the first Swiss manufacturers to build up a brand with the help of a logo. The original Nestlé trademark was based on his family's coat of arms, which featured a single bird sitting on a nest. This was a reference to the family name, which means ‘nest’ in German.

Nov 3, 2023 · Nestle’s official brand logo is a combination mark, consisting of both a symbol and a wordmark. Its key elements are its brown and white color palette, a custom font, and a unique slogan — Good Food, Good Life.

Apr 25, 2024 · Since its founding in 1866, the Swiss company Nestlé has rooted its visual identity in the family name of its founder, Henri Nestlé, which means “nest” in German. The original logo included the Nestlé family crest—a shield with an extended upper edge that added a …

The official first version of the Nestlé logo was introduced in 1866, based on the name of the founder of the Swiss Henri Nestlé Company. The name “Nestlé” actually translates from German to mean “The Nest”, which is part of what inspired later iterations of the Nestlé symbol.

Jan 3, 2025 · 🔰 TL;DR: The Nestlé logo is a testament to the power of simplicity, symbolism, and emotional resonance in branding. By incorporating a clean wordmark and the iconic nest and bird emblem, the design has stood the test of time and become one of the most recognisable brand identities worldwide.