Aug 4, 2025 · Former President Trump criticized Jaguar's "woke" 2024 ad campaign after its CEO announced his resignation.

Aug 2, 2025 · The Jaguar CEO is stepping down months after leading a controversial "woke" rebrand campaign for the auto company.

Nov 21, 2024 · Jaguar recently unveiled its latest 'woke' ad for its big rebrand: is the commercial the cause of the firm's stock market drop?

Aug 5, 2025 · Posting on Truth Social on Monday (August 4), Trump said the UK carmaker was in “absolute turmoil” and accused its outgoing boss of leaving “in disgrace.” He also dismissed its …

Nov 20, 2024 · The new ad, posted by the brand on X, formerly Twitter, on Tuesday, features models of all ages and races stepping out of an elevator adorned in avant-garde makeup and …

Jul 6, 2025 · All last week, there were headlines such as “Go woke, go broke! Jaguar sales have crashed 97.5% since rebrand that stunned fans” and “WOKE WOE Jaguar sales plummet …

Aug 4, 2025 · Donald Trump has garnered backlash for saying that "being woke is for losers" while mentioning a 2024 Jaguar commercial that includes Black people.

Aug 5, 2025 · US President Donald Trump has attacked Jaguar Land Rover (JLR) shortly after it named a new chief executive and as it undergoes a divisive rebranding.

Nov 22, 2024 · Jaguar defended its rebranding campaign after online critics roasted a promotional video. Jaguar's boss said the rebranding message was lost "in a blaze of intolerance." The …

Nov 22, 2024 · Tens of thousands of people on social media are criticizing luxury automaker Jaguar’s new controversial rebranding, calling it confusing and out of touch with today’s …