The Wild World of Japanese Ads: Celebs, Halos & Context | MailMate
The Wild World of Japanese Ads: Celebs, Halos & Context | MailMate
Jul 13, 2023
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Follow for more crazy Japanese content! Japan’s advertising world is a dazzling mix of tradition, surrealism, and high-energy chaos. Unlike Western ads that often aim for minimalism or emotional subtlety, Japanese commercials (CM, シーエム) embrace visual overload, absurd humor, and hyper-exaggerated emotions. This style stems partly from kawaii culture, where cuteness dominates branding, and partly from Japan’s historical love for theatrical performance, like kabuki and manzai. Ads often feature ce
Follow for more crazy Japanese content! Japan’s advertising worl…
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