The ‘IKEA Effect:’ Behind the Company’s Unique Business Model | WSJ The Economics Of
5:51
YouTubeThe Wall Street Journal
The ‘IKEA Effect:’ Behind the Company’s Unique Business Model | WSJ The Economics Of
A large part of IKEA’s success stems from its policy requiring its customers to build their own furniture. Given how ubiquitous IKEA is today, it can be difficult to appreciate just how innovative some of its business practices were when they were first introduced. WSJ explores some of the strategies the Swedish company has used to become the ...
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