A new Army TV ad 'Jumps' into recruiting — and more might be on the way
A new Army TV ad 'Jumps' into recruiting — and more might be on the way
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This is the British Army's new recruitment advert, which the service has aimed at women. The new campaign is designed to focus on the idea that soldiers are defined by their skills, not their gender. The latest recruitment drive comes against a background where women account for only 9.8% of the British Army and are only slightly better represented in the Army Reserves at 14.2%. Read more on this story👉 https://bit.ly/3kLehli | Forces News
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This is the British Army's new recruitment advert, which the service has aimed at women. The new campaign is designed to focus on the idea that soldiers are defined by their skills, not their gender. The latest recruitment drive comes against a background where women account for only 9.8% of the British Army and are only slightly better represented in the Army Reserves at 14.2%. Read more on this story👉 https://bit.ly/3kLehli | Forces News
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