Founder and CEO Mae Layug went from nurse to beauty boss, building GRWM Cosmetics into a brand that champions inclusivity and authenticity for every skin tone and every story. Find out how the 2025 Gen.T Leader of Tomorrow defines beauty — and why it’s more personal than you think. Interview by Syrah Inocencio Video by Dan Pablo Produced and interview by Johannah Reglos #TatlerPhilippines #TatlerGenT #LeadersofTomorrow #PowerandPurpose #TatlerQuickfire | Tatler Philippines
0:19
Founder and CEO Mae Layug went from nurse to beauty boss, building GRWM Cosmetics into a brand that champions inclusivity and authenticity for every skin tone and every story. Find out how the 2025 Gen.T Leader of Tomorrow defines beauty — and why it’s more personal than you think. Interview by Syrah Inocencio Video by Dan Pablo Produced and interview by Johannah Reglos #TatlerPhilippines #TatlerGenT #LeadersofTomorrow #PowerandPurpose #TatlerQuickfire | Tatler Philippines
380 views8 months ago
FacebookTatler Philippines
It's giving young and empowered! Get ready to be inspired by the story of Mae Layug-Madriñan, founder and CEO of Get Ready With Me (GRWM) Cosmetics. 💄✨ Mae shares her journey from nurse to beauty content creator to CEO! She opens up about her inspirations and dreams of making Filipino beauty or F-beauty more inclusive. Discover how she built a sustainable, community-first makeup brand that’s redefining local beauty standards, only here on Power Talks with Pia Arcangel! | GMA News
40:16
It's giving young and empowered! Get ready to be inspired by the story of Mae Layug-Madriñan, founder and CEO of Get Ready With Me (GRWM) Cosmetics. 💄✨ Mae shares her journey from nurse to beauty content creator to CEO! She opens up about her inspirations and dreams of making Filipino beauty or F-beauty more inclusive. Discover how she built a sustainable, community-first makeup brand that’s redefining local beauty standards, only here on Power Talks with Pia Arcangel! | GMA News
8K views10 months ago
FacebookGMA News
Updated brow routine using GRWM Cosmetics Browlift Maxx and Brow Pen Pro 💖 | Mae Layug
1:20
Updated brow routine using GRWM Cosmetics Browlift Maxx and Brow Pen Pro 💖 | Mae Layug
43.3K viewsApr 30, 2024
FacebookMae Layug
Mae Layug Is Launching Her Own Makeup Brand, And We're Totally Here For It
Mae Layug Is Launching Her Own Makeup Brand, And We're Totally Here For It
May 21, 2014
cosmo.ph
@Mae Layug Welcome to the #BTS of the @GRWM Cosmetics campaign shoot of the Quad Goals Palette 💖 #makeup #fyp #foryou #makeup #grwm
1:38
@Mae Layug Welcome to the #BTS of the @GRWM Cosmetics campaign shoot of the Quad Goals Palette 💖 #makeup #fyp #foryou #makeup #grwm
Nov 12, 2022
TikTokmaealayug
Hola mga kabessy! Sharing a #grwm video ft. GRWM Cosmetics prototypes 😁 I repeat, prototypes lang, not the final product, not the final formulation, not the final shades, and wala pang petsa ng launch or if ilo-launch ba namin sya ✨ RND takes so much time sa totoo lang kya mahaba talaga ang product dev 🤎 I am so excited for our product launches and mga kasama sa campaigns namin this 2022✨🙌🏽 | Mae Layug
3:04
Hola mga kabessy! Sharing a #grwm video ft. GRWM Cosmetics prototypes 😁 I repeat, prototypes lang, not the final product, not the final formulation, not the final shades, and wala pang petsa ng launch or if ilo-launch ba namin sya ✨ RND takes so much time sa totoo lang kya mahaba talaga ang product dev 🤎 I am so excited for our product launches and mga kasama sa campaigns namin this 2022✨🙌🏽 | Mae Layug
46.1K viewsJan 6, 2022
FacebookMae Layug
Sharing with you how the GRWM Cosmetics Luminous Foundation has worked on my acne-prone and oily skin. I also shared here how it worked in different weather conditions nung nasa US ako during winter and when I got back here sa PH na humid ang weather. These clips are unedited and unfiltered so you can see how the foundation applies, the coverage, and the finish look. The coverage is adjustable as well. Like I have mentioned, this foundation can give you a flexible coverage, radiant finish, light
4:10
Sharing with you how the GRWM Cosmetics Luminous Foundation has worked on my acne-prone and oily skin. I also shared here how it worked in different weather conditions nung nasa US ako during winter and when I got back here sa PH na humid ang weather. These clips are unedited and unfiltered so you can see how the foundation applies, the coverage, and the finish look. The coverage is adjustable as well. Like I have mentioned, this foundation can give you a flexible coverage, radiant finish, light
196.4K viewsAug 14, 2023
TikTokmaealayug
2:20
HER BLUSH LINE LASTED LONGER THAN THE SCAMMERS 💅 Ibinahagi ni Mae Layug-Madriñan na noong sinisimulan pa lang niyang itayo ang GRWM Cosmetics, na-scam siya at naubos ang ipon! Pero hindi siya sumuko. Dahil para sa kaniya, hindi lang ‘to tungkol sa makeup. Ito ay tungkol sa representasyon, pagbibigay ng kabuhayan, at paninindigan para sa mga taong naniniwala sa kaniya. Alamin pa ang buo niyang kuwento sa Power Talks with Pia Arcangel: YT: https://youtu.be/9PHNFkPdnpE FB: https://facebook.com/gma
3.1K views10 months ago
FacebookGMA News
0:54
Makeup Therapy Session with Mae Layug and Mialee Cam
101.9K viewsAug 14, 2024
TikTokmaealayug
4:27
Replying to @Mae Layug Part 5 of 6 | How to set makeup with powder #makeup #grwm #loosepowder #powder
4.8K views5 months ago
TikTokmaealayug
3:00
GRWM CEO on Restocking Products
235.4K viewsOct 22, 2022
TikTokmaealayug
Lez go GRWM Cosmetics 💖 Follow me on TikTok: https://vt.tiktok.com/ZSd4BYC4o/ #makeup #makeuptutorial | Mae Layug
0:56
Lez go GRWM Cosmetics 💖 Follow me on TikTok: https://vt.tiktok.com/ZSd4BYC4o/ #makeup #makeuptutorial | Mae Layug
11K viewsMay 25, 2022
FacebookMae Layug
0:16
The perfect subtle everyday blush from GRWM Cosmetics 💖 | Mae Layug
43.4K viewsApr 21, 2023
FacebookMae Layug
24:48
HOW I STARTED MY OWN COSMETICS BRAND / COMPANY | GRWM COSMETICS | MAE LAYUG
53.4K viewsApr 6, 2022
YouTubeMae Layug
9:57
Catch Up and Makeup: Business and Friendship Tips
92.6K views11 months ago
TikTokmaealayug
5:57
This is how we developed the new shades of the customizable GRWM Cosmetics Quad Goals palette 💖 | Mae Layug
28.7K viewsJun 23, 2023
FacebookMae Layug
0:59
Dropping very soon GRWM Cosmetics ✨ | Mae Layug
7.5K viewsJan 12, 2023
FacebookMae Layug
0:39
Mae Layug on Instagram: "Revisiting an old favorite shade from the #MilkTint collection 💕#grwm #makeup"
36.4K viewsMar 5, 2025
Instagrammaealayug
2:55
Are you team baked highlighter or team pressed highlighter? Let’s swatch the GRWM Cosmetics Quad goals baked highlighter 💖 | Mae Layug
4.5K viewsJul 11, 2023
FacebookMae Layug
3:08
The journey on how we started as a small cafe☕️ Thank you so much for supporting 2.15 Coffee & GRWM Cosmetics 🙏🏽 We are forever grateful. 📍2.15 Coffee x GRWM Cosmetics — Molino 3 Branch | Mae Layug
63.6K viewsJul 29, 2023
FacebookMae Layug
0:26
This is it 🥺 Thank you everyone who made this possible—our goal-getters and the whole GRWM Team. What was once a dream is now a reality—making GRWM Cosmetics more accessible for everyone 💖🎉See you in more stores soon! | Mae Layug
3.7K viewsDec 16, 2023
FacebookMae Layug
9:20
This is how we developed the GRWM Cosmetics Radiant Skin Luminous Foundation 💖 | Mae Layug
133.7K viewsJun 19, 2023
FacebookMae Layug
1:00
Makeup therapy 🩷 #grwm #makeup #grwmcosmetics | Mae Layug
16.4K viewsFeb 23, 2025
FacebookMae Layug
4:51
finally i’m so very gratefruit to @GRWM Cosmetics and kay Ms. @mae layug, thankyou so much po for this!!
254.2K views3 months ago
TikTokitme_eury
9:53
#GRWM for our townhall kwentuhan about GRWM Cosmetics Face Card collection 💕 | Mae Layug
35.5K viewsNov 25, 2024
FacebookMae Layug
6:57
Introducing GRWM Cosmetics Official Makeup Prep Squad
171.5K viewsJun 19, 2023
TikTokmaealayug
2:54
Hello, guys! Finally, after so many months, the GRWM Cosmetics #MilkTint Volume 2 is here 🤧💖 Get the Milk Tint Vol. 2 here starting June 4 @ 12 MN https://shope.ee/AJwLJb2dLm | Mae Layug
295.4K viewsJun 3, 2022
FacebookMae Layug
9:58
@grwmcosmetics Summer Collection 2025 💖⛱️🏝️ Your all-day allies 🌷 | Mae Layug
24.9K viewsApr 3, 2025
FacebookMae Layug
0:52
GRWM Cosmetics 🥺🫶🏽💖 | Mae Layug
55.4K viewsJun 6, 2023
FacebookMae Layug
5:52
Thank you for making this happen 🥹💖 This is how we developed the GRWM Cosmetics Lip Speak 💖 Get it here: https://shope.ee/1fjRsHbMPo | Mae Layug
812.8K viewsDec 13, 2022
FacebookMae Layug
See more