Ad of the Day: Puma’s ‘Go Wild’ spot encourages the ‘runner’s high’
Ad of the Day: Puma’s ‘Go Wild’ spot encourages the ‘runner’s high’
6 months ago
thedrum.com
Puma brings back Afroman's "Because I Got High" for new runner's high spot. Its latest ad campaign, ‘Go Wild,’ the brand taps into the euphoria of the runner’s high, set to a cheeky reinterpretation of Afroman’s 2000 hit that earned a Grammy nomination and became a cultural anthem.⁠ The spot showcases runners breaking free from the mundane and embracing movement, with the reworked lyrics celebrating the joy and spontaneity of running.⁠ (🎥: PUMA) | Boardroom
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