Things I miss: The Swanson TV Dinner
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Oct 3, 2016
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1.2K views · 35 reactions | "A well rounded meal in a nifty square tray." Turns out the Swanson Brothers had too many turkeys on hand and needed to find a way to get rid of them before next Thanksgiving. Swanson launched a massive advertising campaign for their product. They also coined the phrase TV Dinner, which helped to transform their frozen meals into a cultural icon | MiamiSprings Memories | Facebook
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1.2K views · 35 reactions | "A well rounded meal in a nifty square tra…
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The idea for the Swanson TV Dinner was born out of a logistical challenge: In 1953, Swanson found itself with 260 tons (or 520,000 lbs) of surplus turkey following Thanksgiving. To avoid wasting the food, Swanson executive Gerry Thomas proposed the idea of packaging the turkey with traditional sides like cornbread dressing, peas, and sweet potatoes in a divided aluminum tray. This concept was inspired by the meals served on airplanes, which were also compartmentalized. The original price of the
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