Kicking off around the early 90’s, top marine biologist Dr Keith Jones and chemical engineer, John Prochnow got to work on designing a bait that was truly revolutionary 🐟 Through deep research and testing, Berkley’s team of scientists quickly learnt all about a fish’s sensory system and how they use it to hunt & survive. Their learnings showed the need to create a bait that was scent dispersant and would be attractive to fish all over the planet. That’s when Gulp! Was born 🔥 Hear from Berkley’
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