MINISO Miniso’s story began in 2013 in Guangzhou, China, founded by Ye Guofu. What started as a dream to offer simple, affordable, and well-designed products quickly became a global phenomenon. Inspired by Japanese minimalism, Miniso captured hearts with its clean designs, soft pastel colors, and joyful shopping experience that made everyday life feel brighter. From lifestyle goods and adorable plushies to licensed collections with Disney and Marvel, Miniso became a familiar presence in cities w