Do you still remember the classic Philippine Airlines “Shining Through” commercial from the 1980s? ✈️🌅 That ad touched so many hearts because it showed who we are as Filipinos. Warm, caring, and proud of our country. Every smile, every scene, and every note of the song captured the beauty of the Philippines and the kindness of its people. The campaign was produced around 1986 to 1987 by Avia Communications, with Bobby Caballero as creative director and Trevor Hone as director. Russel Jones is c
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SHINING THROUGH | Way back in the 1980's, Philippine Airlines launched a new ad for its new tagline, Shining Through. The national flag carrier, in 1986, embarked on an massive marketing campaign to its overseas market. Undeniably, "The Beauty of the Philippines - Shining Through" ad was PAL's best advertisement yet. It garnered several local and international awards during its run. Video from Abcom, Inc. and Ken Espino | Aviation Updates Philippines
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